John Abraham joins India’s first superbike league as strategic advisor

Benchmarks Nifty22,753.20153.21FEATURED FUNDS★★★★★UTI Aggressive Hybrid Fund Regular Plan-Growth5Y Return8.52 % Invest NowFEATURED FUNDS★★★★★Motilal Oswal Midcap Fund Direct-Growth5Y Return17.9 % Invest NowEnter search text:

The Economic Times daily newspaper is available online now. Read Today's Paper John Abraham joins India’s first superbike league as strategic advisorET OnlineLast Updated: Oct 26, 2026, 04:00:00 PM ISTSynopsis

John Abraham has been appointed as a strategic advisor to the Indian Superbike League for its establishment. The league will combine professional motorcycle racing with entertainment and motorcycle culture in India. ISBL is sanctioned by the Federation of Motor Sports Clubs of India and will feature various competitive categories. The league aims to create opportunities for young riders and a sustainable motorsport ecosystem.

Listen to this article in summarized format

Loading...×Actor-entrepreneur John Abraham has been appointed strategic advisor to the Indian Superbike League (ISBL), which aims to bring professional motorcycle racing, entertainment and motorcycle culture together in India, company said in a statement.

The league announced the appointment on Monday alongside the launch of a promotional film introducing ISBL as a new motorsport and entertainment property.

Speaking about his association with the league, John Abraham said, “Motorcycles have always been a deeply personal passion. Being a sports team owner has also taught me what it takes to turn belief into sustained commitment. ISBL brings those two parts of my life together. I want to help young Indian riders get the opportunities they deserve and share the thrill of motorcycle racing with a whole new generation of fans. It’s time to Get India Racing.”

Also read: Ultraviolette launches X-47 Venom electric motorcycle at Rs 2.65 lakh

Sanctioned by the Federation of Motor Sports Clubs of India (FMSCI), ISBL will operate as a franchise-based championship featuring two Pro categories, Amateur, Female Riders and Rookie classes. The league aims to provide a structured competitive platform for riders and create opportunities across teams, technical personnel, brands and the wider motorsport ecosystem.

Live Events

Pranav Bakre, CEO of ISBL, said, “I come from a family of racers, so building ISBL is deeply personal. My ambition is to carry that legacy forward by creating something that opens doors for the next generation. I want people to feel the excitement of racing that has stayed with my family for decades. With racing at its heart, and music and culture bringing more people into its world, ISBL is how I want to make that happen.”

Avi Jain, managing director of Dhuleva Group and anchor investor in ISBL, said the league aims to build a commercially sustainable property for fans and partners.

“My passion for motoring draws me to racing. As an investor, what excites me is the opportunity to build a business around it that creates lasting value. With ISBL, our ambition is to build a premium, commercially sustainable league that fans return to and partners want to grow with, season after season,” Jain said.

Details of the league’s teams, riders, race formats and venues will be announced later.
Add as a Reliable and Trusted News Source Add Now!
(You can now subscribe to our Economic Times WhatsApp channel)
Read More News onIndian Superbike LeagueJohn Abrahammotorcycle racingFMSCIsuperbike championshipsports team ownermotorcycle culturemotorsport ecosystemamateur racingfemale riders

(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.)

...moreless
(You can now subscribe to our Economic Times WhatsApp channel)
Read More News onIndian Superbike LeagueJohn Abrahammotorcycle racingFMSCIsuperbike championshipsports team ownermotorcycle culturemotorsport ecosystemamateur racingfemale riders

(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.)

...morelessContinue reading with one of these options:Limited AccessFreeLogin to get access to some exclusive stories
& personalised newslettersLogin NowUnlimited AccessStarting @ Rs120/monthGet access to exclusive stories, expert opinions &
in-depth stock reportsSubscribe NowET

Unlock Access to All Exclusives with ETPrime FREE TRIAL

15 Days Free: Unlock All ETPrime Exclusives, Market Tools & ePapers

Trial offer expiring in00 : 05 : 00

I'd rather pay ₹2599 now

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Prime Account Detected!

It seems like you're already an ETPrime member with

Login using your ET Prime credentials to enjoy all member benefits

Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.

Unlock ETPrime's Exclusive Stories Today!

Big Price Drop! Flat 40% Off

Student Only OfferAlready a Member? Sign In nowAlready a Member? Sign In nowAlready a Member? Sign In now

Offer Exclusively For You

Save up to Rs. 700/-

ON ET PRIME MEMBERSHIP

Avail Offer

Offer Exclusively For You

Get 1 Year Free

With 1 and 2-Year ET prime membership

Avail Offer

Offer Exclusively For You

Get 1 Year Free

With 1 and 2-Year ET prime membership

Avail Offer

Offer Exclusively For You

Get Flat 40% Off

Then ₹ 1749 for 1 year

Avail Offer

Offer Exclusively For You

ET Prime at ₹ 49 for 1 month

Then ₹ 1749 for 1 year

Avail Offer

Special Offer

Get flat 40% off on ETPrime

Avail OfferAvail OfferClaim NowAlready a Member? Sign In now

Need Assistance?

Connect with an ETPrime expert for personalized support and guidance

+91 9484700004'; }); } if(listing) { var h3 = "You tried reading " + listArr.length + " locked stories in the past " + threshold + " days.", h4 = "Become an ET Prime member and don't miss out on these exclusive stories."; var html = '

' + h3 + '

' + h4 + '

' + listing + '

'; $('#paidSCWidget').html(html); var callback = $('#paidSCWidget').attr('data-callback'); if(callback && window[callback]) { window[callback](); } customDimension.dimension72 += ' | Shown SYFT no Trial_With Missed Paywalled Articles Collection'; } else { _processNormal() } } }); } else { _processNormal(); } } catch (e) { _processNormal(); } }, function () { _processNormal(); }); //console.log('storyCollectionLoad', $); }

What’s Included with

ETPrime Membership

1Exclusive Insights That Matter

Uncover the truth with our investigative stories

Make strategic moves using the real-world case studies

Read industry-specific stories to identify emerging trends

Spot opportunities with
in-depth insights that matter

• Trump temper on H-1B visas is forcing Indians to do these things to stay put in US

  What Adani’s US indictment means for India Inc’s overseas fundraising

• Why veterans like Reliance, L&T are on acquisition spree? Aswath Damodaran has an answer.

  Will China’s dollar bond sale in Saudi Arabia trump the US in financial world?

• Huawei launches its own OS to compete with Google and Apple. But can it win beyond China?

  The problem with lab grown diamonds

• Why a falling rupee is a better option for the economy

  A list of top 20 momentum stocks that have delivered massive returns in one year

2Invest Wisely With Smart Market Tools & Investment Ideas

Alpha Trade

Get daily trade ideas from SEBI-registered research analysts.

Investment Ideas

Grow your wealth with stock ideas & sectoral trends.

Stock Reports Plus

All-in-one stock research with Stock Score, peer comparison & key signals.

BigBull Portfolio

Get to know where the market bulls are investing to identify the right stocks.

Stock Analyzer

Check the score based on the company's fundamentals, solvency, growth, risk & ownership to decide the right stocks.

Market Mood

Analyze the market sentiments & identify the trend reversal for strategic decisions.

Stock Talk Live at 9 AM Daily

Ask your stock queries & get assured replies by ET appointed, SEBI registered experts.

3Stay informed anytime, anywhere with ET ePaper

ePaper - Print View

Read the PDF version of ET newspaper. Download & access it offline anytime.

ePaper - Digital View

Read your daily newspaper in Digital View & get it delivered to your inbox everyday.

Wealth Edition

Manage your money efficiently with this weekly money management guide.

TOI ePaper

Read the PDF version of TOI newspaper. Download & access it offline anytime.

Deep Explainers

Explore the In-depth explanation of complex topics for everyday life decisions.

Health+ Stories

Get fitter with daily health insights committed to your well-being.

Personal Finance+ Stories

Manage your wealth better with in-depth insights & updates on finance.

5Enjoy Complimentary Subscriptions From Top Brands

Stream new documentaries from all across the world every day.

Stories you might be interested in